Can you purchase Chelsea’s new dwelling package and not using a sponsor?

Chelsea are decided to rid the recollections of 2022/23, and the arrival of Mauricio Pochettino has led to contemporary optimism.

The Blues have moved effectively within the switch window to date and have made a wonderful begin to clearing out the heaps of deadwood that they had on their books. Poch can be seeking to trim down his bloated squad forward of 2023/23, whereas including gamers able to shining inside his framework.

Whereas the membership have negotiated nicely over the transferring of personnel, there have been extra difficulties when chatting with potential shirt sponsors for subsequent season and past. Chelsea had been one in every of only a few Premier League golf equipment but to disclose their new shirt for 2023/24 earlier than their clear, stylish and presently sponsorless look was displayed for the primary time on Monday morning.

Chelsea unveiled their new dwelling strip for the 2023/24 marketing campaign on Monday morning. The presently sponsorless jersey is alleged to be ’90s impressed’ and an ode to the package worn by the membership 25 years in the past through the 1997/98 season which culminated in three items of silverware.

The late Gianluca Vialli’s Blues gained the League Cup, UEFA Cup Winners’ Cup and UEFA Tremendous Cup.

The shirt, tinged with white and gold accents on the sleeves, additionally boasts and iridescent crest, which ‘highlights the status and glamour of the well-known King’s Highway within the ’90s’. Total, Nike’s new launch is clear and fashionable, however it can quickly be joined by a shirt sponsor (the membership hope).


Whereas Chelsea have unveiled their 2023/24 dwelling package, it can’t be purchased till its official launch on 23 August 2023. Followers will have the ability to buy it by way of early entry from 16 August through the Chelsea Megastore at Stamford Bridge, the membership’s official on-line retailer and the Nike web site.

The membership had been eager to point out off their new search for the upcoming season, however the present absence of a shirt sponsor means supporters must wait some time till they’ll really purchase a shirt.

Chelsea will hope to have an settlement in place nicely in time of the official launch.

Chelsea’s three-year settlement with cellular community Three expired in the summertime and the membership have been looking out for a brand new shirt sponsor.

The Blues first got here near agreeing a profitable multi-year contract with American broadcaster Paramount+, however the Premier League stepped in and vetoed the deal attributable to potential issues it may trigger with licensing and different broadcast companions.

Talks with German insurance coverage agency Allianz proved unsuccessful the primary time round, however the two events may reconvene within the close to future after Chelsea backed out of a possible partnership with playing platform following supporter backlash.

Whereas the Blues may feasibly head into the brand new season with a shirt sponsor – as Nottingham Forest did final time period – it is unlikely that they will miss out on such a sizeable supply of economic income when their partnership was Three was price a reported £40m per 12 months.


On this version of Son of Chelsea, a part of the 90min podcast community, Daniel Childs reacts to the most recent Chelsea information, together with Mauricio Pochettino’s first press convention. If you cannot see this embed, click on here to take heed to the podcast!